Launching of LCC Radio Program

The Philippine Information Agency undertakes media advocacy to promote the thrusts and programs of the Council. In line with this, a 30-minute radio program segment was aired at DZXB radio station in Zamboanga City to sustain the Council’s various programs in remote areas of the country where literacy rate is at its lowest.

Presently however, the Provincial Orientation Toward Universalization of Functional Literacy is deferred for assessment. Thus, the Philippine Information Agency (PIA) strongly recommends the production of a regular radio program to sustain the presence of the Council and its various programs in remote areas of the country where literacy rate is at its lowest. 

The general objective of this radio program is to intensify advocacy and social mobilization promoting literacy endeavors through radio broadcast. The areas covered by the implementation of the said radio program are Zamboanga Peninsula and ARMM (BASULTA). 

On June 24, 2009, the LCC in cooperation with the PIA launched the radio program at the Marshan Garden Hotel, Zamboanga City with the Honorable Ramon C. Bacani, DepEd Undersecretary and LCC Chairman as first official guest of the maiden broadcast. The launching was also attended by local tri-media practitioners; regional DepEd officials; representatives from the National Economic and Development Authority; the academe; non-government organizations; and LCC Secretariat head Dr. Norma L. Salcedo and staff Ms. Marianne C. Centeno. 

The radio program entitled “Literasi Laban sa Kahirapan” is addressed to all stakeholders involved in fighting poverty by addressing the literacy problem of our society. 

During the launching, PIA region IX presented the radio program module. The presentation focused on the thematic title of the modules and radio program workplan which include the topics and flow of discussion of the program.

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